The Window
to Winooski
Brand Strategy
Creative Direction
Identity Design
Logo
Graphic Design
Brand Signage
Waterworks Food & Drink | Hospitality
If you know Winooski, Vermont, you know Waterworks Food + Drink. Nestled in the Champlain Mill on the Winooski River, Waterworks is a community hub that crafts delicious food and drinks in a uniquely scenic setting. The Waterworks story is rooted in a warm history that crosses over to the restaurant’s atmosphere, one that embodies a friendly neighborhood feel within the expansive industrial space.
Strong and balanced, the Waterworks identity, like the restaurant, provides something for everyone. As the hub of Winooski, the Waterworks logo sits in perfect equilibrium between modern and traditional, refined and approachable, simple and sophisticated.
Winooski Mill
Heritage
The badge form is inspired by the industrial machinery once housed in the Champlain Mill but also takes on a life of its own.
The framed “W” creates a window – a primary feature of the space – and an underlying representation of water and an onion bulb. A fun yet decisive nod to Winooski history and local knowledge – as the city’s name originates from the Abenaki word for onion.
