A revolution is only as strong as its people—and in 2009, Joe Bossen ignited the bean revolution. Vermont Bean Crafters was founded on a belief in the power of food to shape our communities and protect our environment. Their mission is simple yet impactful: to offer delicious, affordable products crafted from locally and organically sourced ingredients, all centered around the humble, nutrient-rich bean.

Guided by authenticity, fun, and an unyielding dedication to beans, we helped personify the brand through a cast of iconic ‘bean revolutionists’ and a custom, hand-drawn typeface to amplify their message. Partnering with Vermont Bean Crafters, we’re excited to change the world, one bean at a time, because we truly ‘believe, believe in the magical fruit.’