Celebrating 70 years as New Hampshire’s iconic mountain destination, Mount Sunapee embarked on an inspired brand refresh—an evolution that balances its rich history with a forward-looking vision. This brand strategy aims to keep Mount Sunapee vibrant and relevant for future generations while preserving the legacy that has defined it for decades.

Rooted in the meaning of “Sunapee,” derived from the Algonquin word for “Goose Lake,” the brand honors its origins, with the goose symbol holding deep significance in the mountain’s narrative. This distinct icon not only embodies the area’s cultural heritage but also serves as a powerful visual cue, setting Mount Sunapee apart as the most accessible major mountain experience for New England families. This refreshed brand boldly captures the spirit of memories forged in the community—where the goose, a symbol of both history and aspiration, now takes flight into a bright future.